Days 11–17
The Sit
The :30 lands at 9. Three :06 cuts the next nights: the hand, the line, the share. Each one ends on the handle.
What the handle does
The film premieres on @Supreme_KY3, not on a brand account.
9:00 PM ET
01 — The Sit · a Klondike proposal
What would
you do
for a Klondike Bar?
SupremeKY3 is not the influencer on the end card. The handle is the media plan. He already sat down with the bear.
02 — The ask
Stop renting the question.
Klondike does not need a new line. It has the only one that still works in a freezer aisle. What it needs is a person the question can live inside, and a social handle that is the media buy.
The usual spot puts the bear in a commercial and the logo on a billboard. This one puts SupremeKY3 where the logo goes. People will not follow the wrapper. They will follow the man who sat down.
01
One handle
@Supreme_KY3 is the channel. A brand account may quote him. It does not speak in his place.
02
One hour
9:00 PM ET. After 1:00 AM the feed is dark on purpose. Scarcity is the buy.
03
One photograph
This picture is the campaign. Everything else is a crop, a cutdown, or a reply.
03 — Talent
The man who already sat.
- Name
- SupremeKY3
- Handle
- @Supreme_KY3
- Part
- Face, voice, and distribution
- Posture
- Seated. Sunglasses on. Deal already made.
- Window
- 9:00 PM ET, then dark
The classic Klondike man makes a deal with the bear. SupremeKY3 does not make the deal. He is the deal. The sunglasses stay on. The bear stays. If the bar is shared, the bear eats first.
That is why the socials are not an add-on. The question was built for replies. His replies are the edit. One handle, one hour, one picture.
Open @Supreme_KY304 — The cut
The Sit · :30
One stage. Two lines. No announcer.
Klondike presents
00:00 · Cold open
Client mark · Cold open
Approved 0 / 8
06 — Six weeks
The flight
No invented reach numbers. The plan is a sequence. Pick a week.
07 — What we sign
The deal
No rate card in this draft. Lock the picture, the line, and the handle. Money follows the lock.
From the handle
- The face in the key art
- The voice for two lines
- Six weeks of the night log on @Supreme_KY3
- Reply casting, in his words, not a brand tone deck
From Klondike
- The bar, the wrapper, and the right to say the line
- One stage night only if we shoot past this photograph
- Paid media only as amplification on his posts
- No second character and no second account
The lock
- Key art
- This photograph
- Line
- What would you do for a Klondike Bar?
- Answer
- I already sat down.
- End card
- @Supreme_KY3
05 — The buy
The handle is the media plan.
Paid money, if it comes, only amplifies posts from @Supreme_KY3. There is no second voice and no content calendar. The night log below is the proposed flight, not a live feed.
Week 01 · no caption
@Supreme_KY3
The photograph alone. People ask who the bear is. Nobody from the handle answers until week two.
Week 02 · 9:00 PM ET
@Supreme_KY3
What would you do for a Klondike Bar?
The only line. Replies are the buy. He judges. He does not thank anyone.
Week 04 · the challenge
@Supreme_KY3
Sit with your bear. Dog, friend, statue, or nobody. I'm reading at 9.
Three reposts a night. Honest and a little bad beats cute and posed.
Try the mechanic
Answer him.
In the real flight this is a reply on X. Here you can feel the edit. He answers in one line. The note under it is why that reply would run.
Nothing from you in the log yet. The campaign starts when someone answers.